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AD ATTRIBUTION. WITH THE RECEIPTS.

Follow the money.
Find the ad.

Connect your Stripe sales to the ads that brought people in. See the return, follow the journey, and make your next move with context.

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Access by invitation. Dashboard sign-in required.

Your advertising. In focus.Illustration · not live data
Net revenue$1,240.00
Return after ad spend$820.00

Net revenueAd spend

Behind the numbers
Acquisition campaignIllustrative net revenue$840.00
Returning customersIllustrative net revenue$320.00
Unattributed salesIllustrative net revenue$80.00
01Ad clicked
02Customer identified
03Payment recorded
The trail, connected

Illustration only. Return shown after refunds and ad spend. Other business costs are excluded.

Stripe payment eventsMeta ad spend5 attribution modelsVisible reporting gaps
A CLEARER VIEW OF YOUR ADS

A return you can inspect.
A story you can follow.

Start with the numbers that matter. Then see the people, payments, and touchpoints behind them.

Review spendSpend → salesStart with the recorded results

Find spend worth a closer look.

Spot ads with spend and no attributed sales. Check the reporting period and tracking health before changing your budget.

ONE PAYMENT. DIFFERENT PERSPECTIVES.
5 models

See how credit changes.

Compare first click, last click, linear, position-based, and time decay. The payment stays the same. Its credit moves.

Payment recorded StripeSupported payment events

Start with recorded sales.

Receive supported purchases, renewals, and refunds through Stripe webhooks, then match them using available tracking and identity data.

FROM CLICK TO CUSTOMER

The sale is the end.
See what came before.

A customer can click today and buy later. Ravyn brings the recorded steps into one place.

Illustrative customer journey

A path to a purchase.

  1. FIRST RECORDED TOUCHClicked an ad

    Campaign details captured from the landing page.

  2. LATER VISITReturned on another device

    Identity can be linked when matching details are supplied.

  3. PAYMENT EVENTStripe payment recorded

    Supported payment matched to available journey data.

Open customer journeys →
Same payment. Shared credit.

One sale, seen three ways.

First click
100% to first touch
Last click
100% to last touch
Linear · 3 touches
⅓ to each touch

Model credit changes the report. It does not create or change the recorded payment.

A visible gap is useful information.

Recorded payment.
Unmatched journey.

When there isn’t enough information to connect a sale, it remains visible as unattributed revenue.

Open your report →
SET UP THE CONNECTIONS

Four steps.
One connected picture.

Know what to install, what to connect, and whether data has actually arrived.

01

Add your tracker

Install the first-party script on the pages you control.

02

Tag your ad links

Use platform parameters to capture campaign, ad set, and ad IDs.

03

Connect Stripe

Bring supported payment events into Ravyn through a webhook.

04

Connect Meta spend

Compare imported spend with the revenue credited to your ads.

Open tracking setup →
CLARITY INCLUDES THE GAPS

Some sales won’t
have a clear trail.

You should still see them. Ravyn keeps unattributed sales and untagged visits visible, so a tidy report doesn’t hide missing information.

Recorded revenueVisible categories
Attributed to ads
Unattributed sales
Untagged / direct
Nothing swept out of the report

A few good questions.

What does Ravyn actually measure?

Ravyn connects recorded clicks and page visits with supported conversion events. Attribution models assign credit across the available journey. Meta spend adds context for ROAS and return after ad spend.

Does “return after ad spend” mean my business profit?

No. It is tracked revenue after refunds, minus imported ad spend. Product costs, processing fees, taxes, and other business expenses are excluded.

Can every payment be matched to an ad?

No. Matching depends on available tracking and identity information. Unattributed sales remain visible in the report.

Why can a report show 0.33 sales?

Multi-touch models share one sale across several touchpoints. A fraction describes credit, not part of a payment.

Can I create an account now?

Access is managed by invitation. If you already have access, use the existing sign-in page. Online access requests are not available on this page yet.

YOUR NEXT AD DECISION STARTS HERE

See the sale.
Understand the journey.

Bring your recorded payments, ad spend, and customer journeys into focus.

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